How much do you think about sustainability and protecting the environment around us in your daily consumption habits? Having worked for various big brands in the clothing industry for many years, I came to realise that we don’t actually need more things, but the most important thing is quality in every aspect. It’s better to have a few timeless and well-fitting items of clothing made of good materials than to have piles of fast fashion items that end up in the trash after a few seasons.

A soft merino wool jumper was recently added to the Looren collection, so you can enjoy the wonderful moments of autumn in its warm embrace! Wool is an irreplaceable material in our climate, the good properties of which could be listed forever, but did you know that merino wool is even nicer than ordinary sheep’s wool?